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QR Codes for Tourism — Digital Audio Guides, Maps, and Visitor Analytics

Replace printed guides, measure visitor interest, and comply with GDPR — even for international visitors.

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How tourism & cultural sites use Qrius

✓Audio guide and exhibition information at museums
✓Point of interest information on tourist signage
✓Booking and ticketing links on promotional materials
✓Multi-language content accessible by language preference

Tourism & Cultural Sites and GDPR — what you need to know

International tourists are subject to GDPR if they are EU residents, but even non-EU visitors deserve privacy respect. Qrius scan analytics create no personal data for any visitor, from any country.

Qrius never stores raw IP addresses, sets no cookies on scan, and keeps all data on EU servers in Stockholm, Sweden. Full GDPR Article 28 DPA available on paid plans.

Full GDPR technical overview →

Recommended QR code types

URL / Dynamic linkEvent QR

All types available in the free generator and QR explorer.

Frequently asked questions

Can museums use QR codes for audio guides without GDPR compliance issues?

Yes, with Qrius. We collect zero personal data from QR scans. Visitors can access audio guides and exhibition information without consent banners or data collection notices. Our analytics show you which exhibits are most visited — anonymously.

Can QR codes support multiple languages?

Yes. The QR destination URL can include a language parameter (e.g., ?lang=en, ?lang=de) or you can create separate QR codes per language and display them alongside each other.

How do I know which exhibits are most popular?

Each exhibit gets its own QR code. Dashboard analytics show total scans per code, daily trends, and time-of-day patterns. No personal data — just aggregate visitor interest signals.

Do tourist QR codes need to comply with GDPR if they are outdoors?

GDPR applies to processing personal data of EU residents, regardless of location. Because Qrius stores no personal data from scans, there is nothing to comply with at the QR layer. Visitors' privacy is protected by architecture, not just policy.

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GDPR-compliant by design — not by policy

Your visitors' IP addresses are never stored. On each scan we run a geo-lookup, then immediately hash the IP with HMAC-SHA256 and a daily rotating salt. The original address is discarded. No cookies. No fingerprinting. All data stays on EU servers in Stockholm, Sweden.

✓ No raw IP addresses✓ No cookies✓ EU hosting✓ DPA available✓ Schrems II safe

Need documentation for your DPO? Full GDPR overview → · Download DPA →

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